Abstract: In a digital economy, expanding the boundaries of trading activities, increasing competition in the market and the emergence of a large number of identical goods, the business activity of entrepreneurship structures undergoes significant changes. The purpose of the article is to study information tools and to choose the most effective way to improve the business activity of entrepreneurship structures in international markets.

Summarizing the results of the analysis of modern scientific economic publications shows that the essence of commercial activity is to carry out trade and intermediation operations and measures to promote and market goods and bring them to the end consumer (if to take the sphere of retail trade) and to retailers (if to take the sphere of wholesale trade). Common features of commercial activity and trade are distinguished: trade and commercial activities are the most attractive for entrepreneurs, as they have — high rate of profitability, liquidity, lower in relation to production need for initial investments; trade and distribution and commercial activities, unlike production, as a rule, do not change the properties of goods in the course of their operation, the result of the activity is formed by the added value, which is the difference in prices of purchase and sale, which is sent as income to the entrepreneur.

It is determined that the main means of doing business is warehousing. Based on the generalization of the results of the study, it is highlighted that modern information means of increasing the efficiency of commercial activity of business structures on the basis of — the content of operations is the automation of workflow, warehouse with address storage, warehouse management informatization (WMS), informatization of OpenWMS warehouse. Detected targets commercial performance of entrepreneurship and competitive advantages in entering the international markets.