Abstract: Particular attention in industrial enterprises should be paid to monitoring the efficiency of marketing and community consumer development of brands. Top managers must identify the key principles, methodology and technologies of interaction of participants in the process of enterprise management. One of the reasons for the difficulties and problems associated with the characteristics and relationships of variables that are important for the procedures of marketing monitoring of commodity markets is the subjectivity of the perception of economic interactions and performance evaluations. Fundamentally new approaches to the development of systems for monitoring the effectiveness of marketing and development of consumer communities of brands, based on the capabilities of modern digital technologies to support interactive interactions of enterprises directly with consumers and other market participants, form a more realistic and applied understanding of economies at different levels. Modern information technology capabilities against the background of unprecedented complexity of market development provide, on the one hand, the growing importance of monitoring among other special marketing tools, on the other hand, the achievement of a high level of interactivity in global economic systems. Although their basic principles and directions of monitoring the effectiveness of marketing and development of brand consumer communities in science are not completely substantiated, but new technologies, on the one hand, radically reduce the scale of investment, on the one hand, high coverage of target audiences by interactive exchanges of information that is important and representative for marketing decisions.

Methodologies and performance for monitoring the efficiency of marketing and community consumer development of brands in development of economic systems need further improvement. That will be the subject of the future publications.