Abstract: The article explores the formulation of a multi-faceted adaptive management strategy tailored for contemporary enterprise challenges. Emphasizing adaptability and flexibility as pivotal metrics of structural efficacy, it underscores their role in ensuring steady operations and fostering innovative growth within enterprises. A substantial portion of the article delves into potential approaches and methodologies for adaptive enterprise management during crisis scenarios, where shifts in both internal and external landscapes are monitored, anticipated, and addressed through current operational decisions aimed at achieving predefined objectives via task adjustments. It scrutinizes issues surrounding adaptation quality, structural adaptive characteristics, their alignment with enterprise-wide adaptation levels, flexibility interconnection, and change tempo. The analysis encompasses a spectrum of contemporary techniques pertinent to crafting enterprise development strategies amidst crises.

The article advocates for comprehensive crisis consideration as a primary factor amid external environment uncertainties during strategic analysis stages. It proposes integrating crisis dimensions and their key features into the enterprise’s strategic tri-competence model as an additional controlled parameter. There exists a universal specificity in crafting enterprise strategies amidst risk and uncertainty domains.

Additionally, the article underscores the importance of proactive crisis management strategies that anticipate potential disruptions and allow for agile responses to emerging challenges. By integrating crisis considerations into strategic planning frameworks, enterprises can enhance their resilience and adaptability in turbulent environments.

Through a reasoned, analytical, and comprehensive approach, the organization management opts for the most optimal strategy from a variety of options, with the ability to resort to «reserve» options in changed circumstances.