Abstract: Competitiveness is a multifaceted economic category encompassing individual, entrepreneurial, market, and national levels.

At the individual level, competitiveness is determined by personal characteristics such as education, professional skills, innovative thinking, and adaptability. High levels of education and practical experience are crucial in securing a competitive advantage in the labor market, enabling individuals to meet current demands and offer innovative solutions for future challenges. On the entrepreneurial level, competitiveness is characterized by the ability to provide high-quality products or services, implement innovations, efficiently manage resources, and adapt to market changes. Enterprises that excel in these areas often become market leaders, setting new standards and influencing industry trends. Effective resource management, including financial, human, and material resources, plays a significant role in reducing costs, increasing efficiency, and strengthening market positions. Market competitiveness is influenced by the level of competition among participants, the openness of the market to new entrants, the accessibility of information, and the regulatory environment. Effective interaction between market participants, such as suppliers, manufacturers, distributors, and consumers, enhances overall market efficiency, innovation, and development dynamics.

National competitiveness, or the competitiveness of a state, is a complex indicator reflecting the national economy’s ability to ensure stable economic growth, high living standards for its citizens, and maintain competitive positions on the international stage.

The study emphasizes the importance of competitiveness in the greenhouse farming sector, which faces unique challenges such as climate dependence, energy costs, and the need for innovative technologies. Integrating competitiveness concepts into greenhouse farming can improve production efficiency and provide sustainable competitive advantages in both national and international markets. Future research could explore the impact of climate change on greenhouse farming, energy efficiency, and the implementation of new technologies, contributing to more effective strategies for enhancing the competitiveness of greenhouse farms and ensuring their sustainable development in global markets.