Abstract: The article focuses on constructively examining how to enhance the effectiveness of benefits and support services for citizens impacted by the war. It explores the potential of marketing technologies to improve the development of socially significant projects and foster better interactions with veterans. The goal is to optimize their experiences as they reintegrate into civilian life. Based on a comprehensive review and systematization of research findings and scientific publications — some of which involved the authors — key challenges and promising strategies are identified to boost the effectiveness of support for veterans. It includes developing a collaborative framework among all stakeholders grounded in marketing principles and contemporary methodological approaches/models. The article highlights the advantages of utilizing marketing service design principles and CX management models to improve the interactions within the support system to reintegrate Ukrainian veterans into civilian life. It emphasizes enhancing accessible and relevant pathways and solutions for veterans. Furthermore, it discusses the potential for applying progressive global practices, demonstrating achievable improvements in the veteran client experience and the efficiency of the organizations providing services. The article underscores the urgency of adopting modern technologies and digital infrastructure to qualitatively change approaches to support, thereby addressing the crisis in developing both state and private infrastructure dedicated to the successful reintegration of veterans. Highlighted are promising case studies and specific author-driven recommendations aimed at tackling the most critical issues in this area. These solutions leverage the advances in modern digital marketing to enrich and streamline the interaction of stakeholders involved in veteran support.