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Economy and Entrepreneurship

Economy and Entrepreneurship

ISSN 2522-459X
Лункевич Володимир Володимирович  
Volodymyr Lunkevych  

Етимологічний аналіз інвестиційної привабливості підприємств

Etymological analysis of enterprise investment attractiveness

DOI:

10.33111/EE.2025.54.LunkevychV

Анотація: У статті досліджено теоретичні засади формування категорії «інвестиційна привабливість підприємства». Проаналізовано генезис поняття виходячи з теорії інвестування. Систематизовано основні наукові підходи до трактування інвестиційної привабливості на основі аналізу праць українських і зарубіжних учених, виділено ключові групи визначень. Запропоновано авторське уточнене визначення інвестиційної привабливості підприємства, що комплексно відображає її багатоаспектну природу як індикатора ефективності використання ресурсів, ринкових позицій і потенціалу розвитку для інвестора. Окреслено основні групи факторів впливу та методичні підходи до оцінювання. Результати дослідження створюють підґрунтя для розробки ефективних інструментів управління інвестиційною привабливістю підприємств.
Abstract: This article examines the theoretical foundations of “enterprise investment attractiveness” as an economic category. The study analyses the concept’s genesis through investment theory and systematically reviews various scientific approaches to defining investment attractiveness based on works by domestic and foreign scholars. Through comparative analysis, key definitional groups are identified and their distinctive features highlighted.
The research proposes a refined definition of enterprise investment attractiveness that reflects its multifaceted nature as an indicator of resource efficiency, market position, and development potential from an investor’s perspective. This definition integrates financial performance with strategic development considerations, providing a more comprehensive understanding of the concept.
The paper identifies major factor groups influencing investment attractiveness, categorizing them into internal organizational factors, external market conditions, and industry-specific elements. Various methodological approaches to evaluation are reviewed, with particular attention to their practical applications in different investment contexts.
The analysis demonstrates the value of integrated assessment frameworks that combine quantitative financial metrics with qualitative strategic indicators.
The findings contribute to the theoretical understanding of enterprise investment attractiveness and establish a foundation for developing effective management tools. These insights can help businesses enhance their investment appeal, optimize resource allocation, and improve strategic decision-making. The results offer practical value for company executives seeking investment capital, financial analysts evaluating investment opportunities, and researchers developing methodologies for assessing investment attractiveness in contemporary economic environments. The research ultimately advances both theoretical knowledge and practical approaches to managing enterprise investment attractiveness.
Ключові слова: інвестиції, інвестиційна привабливість, інвестиційна привабливість підприємства, визначення, фактори, підприємство, оцінка
Key words: investments, investment attractiveness, enterprise investment attractiveness, definition, factors, enterprise, assessment
УДК: 330.322:658.15
UDC: 330.322:658.15

JEL: D21 G30 G32

To cite paper
In APA style
Lunkevych, V. (2025). Etymological analysis of enterprise investment attractiveness. Economy and Entrepreneurship, 54, 112-124. http://doi.org/10.33111/EE.2025.54.LunkevychV
In MON style
Лункевич В.В. Етимологічний аналіз інвестиційної привабливості підприємств. Економіка та підприємництво. 2025. № 54. С. 112-124. http://doi.org/10.33111/EE.2025.54.LunkevychV (дата звернення: 01.07.2025).
With transliteration
Lunkevych, V. (2025) Etymolohichnyi analiz investytsiinoi pryvablyvosti pidpryiemstv [Etymological analysis of enterprise investment attractiveness]. Economy and Entrepreneurship, no. 54. pp. 112-124. http://doi.org/10.33111/EE.2025.54.LunkevychV [in Ukrainian] (accessed 01 Jul 2025).
# 54 / 2025 # 54 / 2025
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