Abstract: The article conceptualizes the development of alternative energy sources in the agricultural sector as a strategic component of the energy transition and sustainable rural development. The study emphasizes that the agricultural domain, being a major consumer and producer of energy resources, has significant potential to accelerate Ukraine’s transition toward a low-carbon economy. The evolution of terminology related to alternative and renewable energy is analyzed through the lens of international (ISO 13273-2:2017, EU Directive 2018/2001) and national standards, which provides a consistent foundation for defining the conceptual boundaries of the research. Theoretical and methodological frameworks are systematized, integrating the principles of sustainable development theory, the concept of energy transition, institutional economics, socio-technical transformation theory, the eco-innovation paradigm, and the agro-energy transformation theory developed in Ukrainian scholarly discourse.

The proposed conceptual-analytical framework is based on a three-tier model — “resources → processes → values” — which enables a multidimensional analysis of alternative energy development in the agricultural sector. At the resource level, it identifies natural, financial, human, informational, and innovation capacities; at the process level, it considers technological, institutional, and managerial mechanisms; and at the value level, it defines priorities such as energy security, ecological balance, economic efficiency, social inclusiveness, and sustainability.

A special focus is placed on the role of information and consultation support as a key institutional mechanism facilitating knowledge transfer, innovation dissemination, and stakeholder capacity-building in agro-energy ecosystems. It serves as a coordination platform connecting science, business, and policy actors, thus ensuring the practical implementation of sustainable energy strategies in rural areas.

The scientific novelty of the research lies in the development of an interdisciplinary analytical framework that integrates resource, process, and value dimensions into a unified model for analyzing alternative energy transformations in agriculture. The practical significance is determined by the applicability of the proposed framework for designing evidence-based policies, improving institutional cooperation, and enhancing the effectiveness of information-consulting mechanisms supporting renewable energy deployment. The research contributes to strengthening the terminological and conceptual basis of Ukraine’s energy transition, providing methodological tools for harmonizing agricultural and energy policies under the principles of sustainable development.