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Economy and Entrepreneurship

Economy and Entrepreneurship

ISSN 2522-459X
Бакалінський Олександр Вікторович  
Oleksandr Bakalinskyi  
Маліцький Віталій Валерійович  
Vitalii Malitskyi  

Особливості сприйняття клієнтами споживчої цінності ринкової пропозиції послуги з надання у використання вантажних вагонів

Features of customer perception of the consumer value of the market offer of the service for the provision of freight wagons

DOI:

10.33111/EE.2026.56.BakalinskyiO_MalitskyiV

Анотація: Ринкова пропозиція є першим, з чим стикаються потреби клієнта. Ринкову пропозицію клієнти оцінюють крізь призму її споживчої цінності (СЦ).
Серед усіх надавачів у використання вантажних вагонів АТ «Укрзалізниця» виявилось найменш підготовленою до нових умов компанією, яка втрачає частку ринку. Управління СЦ ринкової пропозиції здійснюється шляхом спроб і помилок як інтуїтивне.
Використовуючи результати опитувань ми пояснюємо сприйняття клієнтами атрибутів СЦ ринкової пропозиції послуги з надання у використання вантажних вагонів. Аналіз результатів дозволив виокремити потенційні зони управлінського впливу і можливості поліпшень ринкової пропозиції сервісу.
Abstract: Sales and provision of the main service – freight transportation by rail – are accompanied by a number of additional and supporting services. One of such additional services is the provision of freight wagons. A competitive environment has formed in the market for this service. Providers address the market with offers that are different in content and terms of sale. They strive to offer such services that will ensure an increase in market share and, as a result, improve financial and economic performance.
The market offer is the first thing that the client’s needs encounter.
Customers evaluate the market offer through the prism of its consumer value.
Among all providers of freight wagons, JSC «Ukrzaliznytsia» turned out to be the least prepared company for new conditions, losing market share. The management of the consumer value of the market offer is carried out by trial and error as intuitive.
Using the results of surveys, we explain the perception by customers of the attributes of the consumer value of the market offer of the service of providing freight wagons for use. Analysis of the results allowed us to identify potential areas of managerial influence and opportunities for improving the market offer of the service.
To solve this problem, it is proposed to: conduct a simulation of customer consumer behavior from his need for transportation, his perception of the market offer, his reaction to the service provided, his satisfaction, his repeat purchase; discussions with management on the possibility of making changes to the set of attributes of the SC of the market offer; search for a balance of interests of the client and the provider; adjustment of the parameters of managerial influence on the service.
Ключові слова: споживча цінність; клієнт; ринкова пропозиція; транспортна послуга, залізничний транспорт; вантажні вагони
Key words: consumer value; client; market offer; transport service, railway transport; freight cars
УДК: 339.138
UDC: 339.138

JEL: M13 M21 O31

To cite paper
In APA style
Bakalinskyi, O., & Malitskyi, V. (2026). Features of customer perception of the consumer value of the market offer of the service for the provision of freight wagons. Economy and Entrepreneurship, 56, 47-60. http://doi.org/10.33111/EE.2026.56.BakalinskyiO_MalitskyiV
In MON style
Бакалінський О.В., Маліцький В.В. Особливості сприйняття клієнтами споживчої цінності ринкової пропозиції послуги з надання у використання вантажних вагонів. Економіка та підприємництво. 2026. № 56. С. 47-60. http://doi.org/10.33111/EE.2026.56.BakalinskyiO_MalitskyiV (дата звернення: 01.06.2026).
With transliteration
Bakalinskyi, O., Malitskyi, V. (2026) Osoblyvosti spryiniattia kliientamy spozhyvchoi tsinnosti rynkovoi propozytsii posluhy z nadannia u vykorystannia vantazhnykh vahoniv [Features of customer perception of the consumer value of the market offer of the service for the provision of freight wagons]. Economy and Entrepreneurship, no. 56. pp. 47-60. http://doi.org/10.33111/EE.2026.56.BakalinskyiO_MalitskyiV [in Ukrainian] (accessed 01 Jun 2026).
# 56 / 2026 # 56 / 2026
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